Creativos en la empresa
En “The Power of Ordinary Practices”, Teresa Amabile habla de mi tema favorito, la creatividad en la empresa: “With all the focus entrepreneurs and business executives place on strategy, they can lose sight of the people “in the trenches” who actually have to implement the strategy—the knowledge workers who are carrying out the work of the organization. In my research we look at how entrepreneurs and executives can think about the day-by-day management of those people in the trenches, since they determine, to a large extent, whether the strategy is going to work. I believe that a focus on creativity is absolutely essential for current business success. I define creativity as producing novel, workable ideas and solutions to problems; innovation is implementing those ideas within an organizational context. You need novel and useful ideas at all stages of a process, from early idea generation up through successful implementation. I maintain that creativity is possible and desirable in all forms of work, no matter what people are doing. In particular, knowledge workers require creativity.” Sólo un pero: la creatividad por sí sola no tiene sentido. Adquiere sentido cuando nuestra aportación es reconocida e incorporada por la organización y su entorno. Una […]