Visibilidad o cómo Google posiciona tu vida profesional

Buscando información por la red, encontré esta frase:

You’re a Nobody Unless Your Name Googles Well

Lo dijo Kevin Delaney en este artículo de WSJ:

For people prone to vanity searching — punching their own names into search engines — absence from the first pages of search results can bring disappointment. On top of that, some of the “un-Googleables” say being crowded out of search results actually carries a professional and financial price.

That’s because people increasingly rely on search engines to find things they want to read, music they want to hear, people and companies they want to do business with. U.S. Internet users conduct hundreds of millions of search queries daily. About 7% of all searches are for a person’s name, estimates search engine Ask.com. More than 80% of executive recruiters said they routinely use search engines to learn more about candidates, according to a recent survey by executive networking firm ExecuNet. Nearly 40% of individuals have used search engines to look up friends or acquaintances with whom they’d lost touch, according to a Harris Interactive survey commissioned by Microsoft Corp.’s MSN unit. (…)

Some people have taken measures to boost their visibility online, including creating listings in professional directories and paying companies to help them appear more prominently in search results. Parents-to-be routinely plug baby names into search engines to scout out the online competition. Some actors and musicians weigh the impact of less unique stage names.

Professional networking site LinkedIn Corp. says its members’ profile pages often turn up high in Google search results when the users opt to make the pages accessible to the public. Marquis Who’s Who, whose print directories were a go-to place for finding important people in pre-search-engine days, says it has been testing a service where individuals can search its online database of more than 1.3 million people, paying on a per-search basis.

No se me ocurre ninguna definición más acertada de visibilidad en estos tiempos. Conozco mucha gente que prefiere el anonimato, el “lado oscuro”. No cabe duda que es una posición más cómoda, pues la visibilidad te expone, aunque prefiero la posibilidad de determinar y orientar el contenido que sobre mí aparezca, ligado a mis opiniones y mi forma de entender las cosas.

La próxima salida de negocios, dejaré las tarjetas de visita en casa. :D

Créditos de la fotografía: Robert Scoble en Flickr (bajo licencia Creative Commons)